“I think it’s very important to have a feedback
loop, where you’re constantly thinking about what you’ve done and how you could
be doing it better.”-Elon Musk
Two things need to be noted when we talk about the importance of feedback.
First, as a good organization, collecting customer feedback
doesn't have to be a slow and painful process.
Secondly, good feedback is a mix between the good, the bad, and the ugly, so
don’t afraid to get them. To go from
good to great, you have to know the area where your efforts are required and
need to step into betterments.
It is important to collect feedback in a variety of ways, channels and methods.
By doing so, your customer will know that you have their needs in mind.
You will have a comprehensive overview
of what they are saying about you and products and the insights will provide
you with ideas on how to improve.
Here is why Bot fits in this picture!
The bot is like the constant listener to your customer, they are always
available plus using this clever technology, businesses can collect invaluable
customer insights.
Chatbot makes it to easy-to-access customer feedback service that shows you
what your customers are thinking — in real-time.
The process of feedback run smoothly because of its advanced features like
sentiment analysis.
Sentiment analysis allows you to respond and find out what the customer is
actually saying, for example, if a client claims a product doesn't work, the feedback chatbot can
process this feedback to ask what isn't working, and then respond with a
suggestion or solution.
Having a team manually going through every piece of feedback and sorting it
into categories using spreadsheets will take much longer and may miss out on important
messages or responses.
Being responsive is the key to receiving good feedback, taking it one step
further by making it possible to collect the data in real-time presents a huge
advantage over competitors.
From improving products and services to driving sales and making real
qualitative-driven decisions, there are many reasons that customer feedback is
good for your business and should not be missed in anyways.
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