Online purchases are expected to touch an all-time high by the end of 2022 and increase further in the coming years. When online sales are booming, it is quite challenging for e-retailers to handle such a hefty volume of orders. Chatbot technology revolutionized the E-commerce industry and is paving the way for newer possibilities in many other segments too. This is where the chatbots come into play.
The role of a chatbot in the e-commerce industry is clearly evident. The impact of a chatbot-powered e-commerce store, like a reduction in customer service and marketing cost, increase in customer engagement, improvement in conversion rate, increase in sales and customer retention are enormous. With no need of having a human resource for managing the bots and responding to repetitive queries, the store owners can simplify their staffing process and can focus more on building better products that can help them match or exceed their competitors.
In this age of technology, every business is looking for a smoother ordering process. Chatbots offer a wide range of benefits to brick and mortar businesses. Faster and precise replies are the key to ensuring that brands care about their customer hence building a reliable foundation for the present and genuine for the future.
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