Convenience is king, especially when it comes to shopping. In your shopping process, what would be a great help than having your shopping assistant in the online world who is available to you 24/7, ready to help you find exactly what you're looking for and even discover new items tailored that match your preferences? This is what a chatbot does easily that’s why it becoming an important tool to ecommerce businesses.
What is E-commerce chatbot
An e-commerce chatbot is an artificial intelligence (AI) software
designed to simulate human-like conversation and assist users in various
aspects of online shopping. These chatbots are integrated into e-commerce
platforms or websites to provide personalized assistance, answer inquiries,
recommend products, facilitate transactions, and offer customer support. Essentially, an e-commerce chatbot acts as a
virtual shopping assistant, engaging with users in real time to enhance their
shopping experience.
Botgo, an AI platform and chatbot solution provider, firmly believes that
chatbots for e-commerce are not just a passing trend but a necessary tool for
the industry. It's only a matter of time before the entire industry realizes
this.
The stats show how’s chatbot role is becoming prominent for
e-commerce businesses.
Chatbots are versatile tools, with primary usage in sales (41%),
customer support (37%), and marketing (17%). This highlights their
effectiveness as helpful assistants in various aspects of business operations.
According to a Salesforce report, 69% of consumers prefer using
chatbots due to their ability to provide instant responses. This instant
assistance enhances the overall shopping experience for customers, leading to
higher satisfaction and increased likelihood of purchase.
What exactly is an e-commerce
chatbot, you ask? Think of it as your trusty sidekick in the world of
online shopping – a virtual assistant designed to make your shopping experience
smoother, more personalized, and ultimately more enjoyable.
Benefits
of E-commerce chatbot -
1. Just let me know, whenever you need help:
when you run a business, it's not just about making money; it's
about being there for your customers whenever they need you. Chatbots are like
having a helpful assistant available all the time, day or night. So, no matter
when you shop online, you can always get the help you need, making your
shopping experience super smooth.
2. Tailored product suggestions just for you
When you walk into a store repeatedly, the salesperson gets to know you better—your preferences, what you like, and what you don't. Similarly, an online chatbot recreates this personalized experience by providing tailored recommendations based on your past shopping behavior and preferences. This feature enhances your online shopping journey by suggesting products that match your interests, making your experience more enjoyable and efficient.
3. Order Tracking and Updates:
A customer must be aware of the status of shopping it goes by. Chatbots
enable order tracking and updates, allowing users to check the status of their
orders and receive real-time notifications about shipping and delivery updates.
This helps users stay informed about their purchases and ensures a smooth
post-purchase experience.
4. Dedicated to Customer Support
E-commerce chatbots serve as virtual customer support agents,
addressing user inquiries, resolving issues, and providing assistance
throughout the shopping journey. This feature enhances customer satisfaction
and helps businesses provide timely support to their customers.
5. Integration with Messaging Platforms
Potential customers are everywhere these days, so it's crucial to meet them where they are. That's why integrating popular messaging platforms such as Facebook Messenger, WhatsApp, and Slack, allows users to interact with the chatbot directly within their preferred messaging app. This increases accessibility and makes it convenient for users to access shopping assistance wherever they are.
Source: https://botgo.io/blogs/247-shopping-assistant-introducing-an-e-commerce-chatbot
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