By
offering your clients a blended virtual, tailored, and on-the-spot
conversational level of conversation - you can engage them for longer and
create an interactive method of selling to them. Chatbots will be armed with
Conversational AI - and powered by an in-depth understanding of the client and
their past behaviors - will be able to offer the service which is most likely
to suit each client.
Retailers can take advantage of the ability to engage potential customers
through virtual attendants. Along with this opportunity is a growing range of
new and exciting ways to utilize chatbots within retail spaces. A lack of
customer engagement through mobile messaging costs retailers around $1 trillion
annually, as customers are increasingly becoming reluctant to contact
mainstream outlets for recommendations due to their negative experiences, or
because they have already made up their mind on what they want.
This
can be potentially overcome by utilizing Chatbots; in-store systems
powered by AI that can be utilized across multiple channels, including the
outlet's website and branded social media profiles.
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