With the growth in the popularity of smart devices and increase in
tech-savvy people, businesses are increasingly embracing the latest
technologies to increase their efficiency and productivity. With WhatsApp
making the world go crazy with WhatsApp marketing which mean “a bit closer to
buyer intended to sale with personalised experience.”
Chatbots are a buzzword in the
marketing and sales space, but what exactly is a chatbot?
A chatbot is an artificial
intelligence (AI) application that engages in conversations with users. They’re
built to mimic human behavior and are typically used for customer service or
sales purposes.
Chatbots have been around for
decades, but their popularity has exploded in recent years thanks to AI merging
with messaging apps like WhatsApp give wing to WhatsApp Marketing.
Currently, more than 80% of companies
are using chatbots as part of their digital strategy — but how do you get
started? If not then understand the need of WhatsApp chatbot from scratch.
How WhatsApp Chatbot helps WhatsApp marketing?
WhatsApp is the most widely used instant messaging services in the
world. It is available in more than 40 languages, it is available in over 120
different countries, and it has 2 billion users. That's a large number and all
of these users are accessing the app on their phones which make a flexible
approach toward customer.
Recently, WhatsApp has introduced
business profiles which allows users to interact with companies, which gives
brands a great opportunity to use the platform to interact with customers.
Why you need WhatsApp Chatbot for
WhatsApp marketing?
A chatbot is a bot that has been coded to interact with the human
users via text and audio messages. These bots resemble the human behavior thus
making it easy for people to interact with them.
Let us explore these benefits in detail to help you choose WhatsApp Business as
the best platform for your business. In the above question as we clear that millions
of user are using WhatsApp marketing hence so it is not easy to handle
manually.
To make this solution cost effective chatbot merge with WhatsApp as per
business need to provide the benefit “what a customer expected”.
What is WhatsApp Chatbot?
In simple terms “Automated
Chat interface run of WhatsApp messaging application. It has an ability to
build a conversation flow like a real person because it is powered by AI, it’s
automated replies helps to keep two conversations.
How WhatsApp Chatbot is helpful to enhance
business productivity.
As we discuss earlier, With so many users on the
platform, there are plenty of opportunities for businesses to reach out and talk
with potential customers.
Not only does it provide a great
opportunity for businesses to engage with their customers, but it also offers
the ability to create personalized customer experiences and build engagement.
With this in mind, WhatsApp can be used as a tool for increasing customer
retention and loyalty. For example, if you want to send out an email
newsletter every month but don't want people unsubscribing from your list
because they're not interested in what you're sending them, then using WhatsApp
could be a great way to reach out to your audience and remind them about
something that they might be interested in.
Well, we not giving you idea of being
cliché but try to be connect in more senseful is must be business priority
especially when you having such big platform.
Botgo a chatbot development agency knows how to set the standard
of conversation and hence provide a chatbot service with the mindful of what
suits your business.
Conclusion
Businesses are becoming increasingly
dependent on technology and in order to create further efficiency, there is a
need for adopting AI in the workplace. The question is will you be ready to
implement the technology or be left behind?
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