If you’re not
using an e-commerce chatbot to proactively support your business, then what are
you waiting for? Chatbots have the potential to significantly improve the
customer experience, but in order to deliver on that promise you have to
properly integrate them into your online store’s workflow.
chatbots are the future of eCommerce. If a company is interested in improving
its customer engagement and creating more effective websites, chatbots can be a
way to get your business noticed.
An eCommerce
chatbot is an AI-powered Intelligent Virtual Assistant solution that can be
implemented by online retailers to engage customers at every stage of their
journey to help them find what they need and achieve their goals, by providing
features such as customer service, product recommendations, product tracking,
inventory management, customer loyalty management and more.
Identify and nurture qualified leads
The first
step is to identify the most important aspects of your eCommerce business that
you want to improve through chatbot technology. For example, if you have a
web-based eCommerce site, you might want to integrate chatbots into your
website so that customers can ask questions about their order or delivery
status. You can also use chatbots for customer service purposes by providing
support for existing customers or answering questions about products and
services.
Provide
customer service and support
A chatbot is
useful for providing general customer service but it may not be able to handle
complex issues or solve problems immediately. If you have an online store where
customers can place orders or submit requests for technical support, consider
integrating chatbots into this process instead of relying on your current phone
systems or email responses. This will improve response time and build trust
with customers who may not have been satisfied with past experiences with your
company.
Interact with past customers, including providing shipping and return
information.
You
may already have some existing email lists of customers who've purchased from
your store, but how do you make sure these people don't forget about your
business? A chatbot can give them reminders as well as provide information
about products that are new or in-demand (such as seasonal items). The bot
could also ask them about their experience with specific products or services
so that you can improve future interactions with your consumers.
- Gather feedback on the customer experience.
Chatbots provide a channel
of communication that customers trust, and they can help you gain insight into
customer behaviour as well. Asking customers questions like "What's your
biggest problem with shopping online?" or "How often do you shop
online?" is a great way to know your customer and also helps to identify
the lack in service and help to fulfil the expectation through gathered feedback.
In the nutshell,
An eCommerce chatbot can help you capture those customers who are ready to
purchase immediately. It will tap into the innate human need to interact with
others, and it can quickly learn customer behaviour by tracking their interactions
with your website.
Whether you're a general online retailer or e-tailer, AI is now giving
you the opportunity to start engaging customers at every stage of their journey
- from discovery to discovery (repeat) to conversion, to purchase.
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